Supporting rapid growth for Promasidor Nigeria

Our total communications solutions helped one of Nigeria’s most loved brands to increase their operational efficiency.

Africa is home to some of the fastest-growing manufacturing and service industries in the world. To achieve their full potential in fast-moving markets, forward-thinking African companies rely on inq. Digital Nigeria to deliver secure, reliable and high-quality connectivity.

The Promasidor Group operates in 26 African countries, supplying quality food products including well-known brands such as Top Tea, Onga, Loya, and Miksi. Promasidor Nigeria has achieved tremendous growth since it was founded 1993. Sales have increased from 800 000 cases of products per month in 2007 to 1.2 million cases per month in 2009.

A rapidly expanding business generates ever increasing sales data and product information for numerous brands. To continue their growth curve, Promasidor required a high quality and reliable data connectivity service between its office in Nigeria, the South African HQ and its other regional offi ces across Africa.

inq. Digital Nigeria was awarded the contract to supply dedicated and reliable high-speed Internet access for email and other communication, such as Skype, file sharing between departments and locations, and an ERP platform that operates 24/7.

For Promasidor, having a reliable and secure Internet connection has enabled the company to deliver total communications, sharing information and processing data across the business. Promasidor is now planning to connect two up-country sites, Kano and Onitsha.

“Any business relies on effective communications to exchange business-critical information and data that is needed in real-time to make financial and operational decisions. inq. Digital Nigeria’s connectivity solutions have allowed us to send and receive information from HQ instantly, improving the effectiveness of our business on the ground. Over the last four years, we have been able to make improvements in the running of the company, enabling us to deliver more value to our customers and shareholders.”

Keith RichardsManaging Director, Promasidor Nigeria

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