Career

Job Title: Digital Marketing Specialist
Department: Commercial
Reporting to: Marketing Manager
Purpose Statement: The post holder is responsible for delivering and evolving digital communications across multiple digital channels to support marketing initiatives, optimize marketing funnels for performance improvement, and communicate results as required.

Principal Accountabilities/Objectives:

Reporting to the Marketing Manager, the candidate will be responsible for designing, creating, and delivering marketing campaigns to support the expansion and growth of inq.Digital Nigeria’s product and services.

Responsibilities include,

• Generate digital marketing strategy and campaigns aligned with business objectives.
• Develop internal and external communication materials for marketing campaigns 
• Initiate and coordinate the creation of digital content (e.g. brochures, Infographics, videos, creative materials and articles).
• Manage end-to-end digital projects.
• Establish and manage web presence to boost brand awareness.
• Maintain a strong online company voice through digital channels.
• Liaise with Sales and Product development teams to ensure brand consistency.
• Suggest and implement direct marketing methods to increase profitability.
• Monitor ROI and KPIs.
• Stay up to date with digital media developments.
• Produce monthly reports evaluating the effectiveness of the websites and social media channels and make recommendations for improvements.

This role’s responsibilities will include initiation and execution of digital marketing campaigns that promotes inq.Digital’s products and services, to establish brand awareness and generate sales leads  across digital channels using direct marketing, email promotions , engaging content and Search Engine Optimization.

Candidate must be able to maintain a thorough awareness of developments and trends in digital marketing and communications both nationally and internationally and make recommendations appropriate to the Marketing Manager.

Communications and Work Relationships: 

Digital Marketing Specialist will liaise with internal stakeholders including Product team, Sales team, Finance team and Treasury team.

Also, candidate will be required to liaise with external digital agencies to manage the execution of digital media campaigns with the aim to deliver on set goals and objectives within inq.Digital Nigeria and Opcos with inq.group as required.

Knowledge, Skills, Experience and Competency requirements: 

Job Knowledge:

Candidate is required to have a proven track record in developing and implementing digital marketing campaigns, external and internal communications, website design and management and ability to create engaging content across digital media channels. Candidate will be fully IT literate, with knowledge of the Microsoft suite of products and have highly developed interpersonal skills with the proven ability to develop and maintain strong working relationships at all levels. Also, in-depth knowledge of how to build communities online via blogs, forums, social networking and ability to be creative under pressure with knowledge of current marketing trends and multimedia platforms will be required

Job Related Skills:

•  Excellent PC skills
•  Copy writing skills
•  Media buying
•  Meticulous attention to detail, with high degree of accuracy.
•  Ability to work adhere to deadlines.
•  Excellent communication skills, both oral and written.
•  Ability to persuade and negotiate.
•  Excellent knowledge of Search Engine Optimisation and keyword search
•  Basic Photoshop skills
•  Prior experience of working with a Content Management System
•  Knowledge of website technology (such as HTML, PHP, ASP, CSS, .NET)
•  Experience of audio and video production and how to edit them for websites.
•  Knowledge and understanding of digital platforms and tools sufficient to engage with IT technical specialists.

Behavioural Competency Requirements:

• Developing digital marketing strategies and Concepts
• Self-starter
• Ability to work in a fast-paced environment
• Ability to multitask
• Team player with strong emotional intelligence

Qualification & Experience:

• BSc degree in Marketing or relevant field
• Experience in Telecoms or technology sector required
• 3+ Years of Experience in Digital Marketing